Terms and conditions

The terms, plainly.

Version of 11 November 2026

The short version: our films are made with generative AI, not with a camera, and we say so. You see your first film before you pay for it. Once you pay, every right we have in it is yours. We do not invent claims, reviews or people. The rest of this page is the detail.

1. Who we are

Prebrief is an advertising film studio run by Nikhil Siddhu, based in India. “We” and “us” mean Prebrief. “You” means the person or business that views a page we made for you, or that buys work from us. Write to us at hello@prebrief.tech.

2. What these terms cover

These terms apply to this website, to any private page we make for you, and to any film or image you buy from us. By paying an invoice or using a film we delivered, you agree to them. If we sign a separate written agreement with you, that agreement wins where the two differ.

3. How our films are made

We want this to be plain before you buy anything.

• Every picture, every sound and all music in our films is generated with third-party generative AI models, working from a brief, a shot list and instructions that we write. Unless we say otherwise in writing, nothing in a film is recorded with a camera or a microphone.
• We then select, edit, time, grade and finish the film ourselves, and a person reviews it before it is delivered.
• Where your product appears with its label, we work from product photographs that you publish or send us.
• Any person who appears in a film, including a pair of hands, is generated. They are not real people, and any likeness to a real person is unintended.
• Because the material is machine-generated, it may resemble material that the same models have produced for other people. We do not promise that any picture or sound is unique.
• We do not use the face, body or voice of any real person, living or dead, unless that person has agreed in writing.

4. Films we make before being asked

We sometimes make a film for a brand that has not asked for one, to show what we would do. For these:

• The film sits on a private page with an address that is not listed anywhere and is hidden from search engines.
• The page says that the film is an unsolicited concept and that we are not connected with, sponsored by or endorsed by the brand.
• Brand names, logos and packaging belong to their owners. We show them only so that the owner can judge a film made for its own product.
• A concept film is never published, run as an advertisement or shown to anyone but the brand, and no one may use it until it has been paid for.
• If the brand asks us to remove a concept page, we remove it within one working day and delete the files.

5. Orders and payment

Prices are in US dollars and do not include taxes, duties or bank charges that apply where you are. Payment is taken through Razorpay or another processor named on your invoice; we never see or store card numbers.

The first film we make for you is shown to you before you pay anything. A film, or a set of films, is paid in full before the final files are released. Monthly work is billed at the start of each month for that month’s films.

Prices shown on this website are a guide. The price that applies is the one on your invoice or on the private page we made for you.

6. What you own, and what we cannot promise

When you have paid in full for a film:

• We transfer to you every right we hold in the delivered film, and we give you a permanent, worldwide licence to anything else of ours that is needed to use it, in any medium and on any platform.
• Your own names, logos, packaging and photographs stay yours throughout.
• We keep our methods, tools, prompts, templates and working files. We may reuse them for other clients.
• A film made for you stays private. We will not show it as an example of our work, on this site or anywhere else, unless you agree in writing.

The law on who owns machine-generated material is not settled and differs from country to country. In some places, including the United States, material made without enough human authorship may not be protected by copyright at all. So although we give you every right we have, we do not promise that a film is protected by copyright, or that you will be able to stop someone else from using similar material. If that matters for a campaign, take advice before you rely on it.

7. What you are responsible for

• You confirm that the product, brand and any material you give us are yours to use, and that using them in a film breaks no one else's rights.
• Every claim an ad makes about your product is your claim. You are responsible for it being true and for being able to prove it. We work from what you publish and tell us.
• You review and approve each film before you publish it.
• You are responsible for following the advertising laws and the platform rules that apply where your ads run. Several platforms and several countries require advertisers to label content that was made or altered with AI; the European Union’s AI Act is one example. Our films are AI-generated, so where such a rule applies, the label is needed. We will tell you what we know, but the duty is yours.
• If your product is in a regulated category, such as health, finance, alcohol, or products for children, you are responsible for any extra rules that apply.

8. What we will not make

• Invented reviews, testimonials, customers, awards, statistics or endorsements.
• The likeness or voice of a real person without that person's written consent.
• Claims we have reason to think are false or misleading.
• Material that is unlawful, hateful or sexual, or that targets children inappropriately.
• Films that imitate a named living artist, or that use another company's brand to mislead.

9. Delivery and changes

Dates we give are estimates. Each film includes one round of changes that stay within the agreed idea. A new idea, a new product or further rounds are quoted separately. Files are delivered as MP4 in the sizes agreed.

10. Refunds and cancelling

• A film or a set of films. You watch the finished work before you pay, so it is not refundable once the final files have been released. If a file is faulty, we fix or replace it.
• Monthly plans. You can stop at the end of any month by email. If we have not begun that month's work, the month is refunded in full. Once work has begun, it is not refundable.
• If we do not deliver. If we fail to deliver what was agreed within thirty days of the agreed date, you may cancel that order and receive a full refund of what you paid for it.
• Refunds go back to the original payment method, usually within five to seven working days.

11. The tools we depend on

We rely on AI models and services run by other companies. They can change, fail or be withdrawn without notice, and their own terms apply to what they produce. We may change the tools we use at any time. If a tool's failure stops us delivering, section 10 applies.

12. No guarantees about results

Films are supplied as they are. We take care over them, but we do not promise that a film will raise sales, be approved by any platform, or be free of every flaw. We do not knowingly copy anyone's work, and we do not instruct the models to imitate a named artist or another brand. Even so, because the material is machine-generated, we cannot promise that it resembles nothing that already exists. If a credible complaint is made about something we delivered, tell us at once and we will replace or remove it.

13. Limit of our liability

To the extent the law allows: our total liability to you for anything connected with our work is limited to the amount you paid us in the three months before the claim arose, and we are not liable for lost profits, lost revenue, lost data, or indirect or consequential loss. Nothing in these terms limits liability that cannot lawfully be limited.

14. If someone makes a claim

You agree to cover our reasonable losses and costs if a claim is brought against us because of material or instructions you gave us, a claim you asked us to make about your product, or the way you used a film after delivery.

15. Confidentiality

Each of us keeps the other's non-public information private and uses it only for the work. A concept page and its address are confidential to the brand it was made for.

16. Your information

How we handle personal information is set out in our privacy page.

17. Changes to these terms

We may update these terms. The date at the top shows the latest version. Work already paid for stays under the terms in force when you paid.

18. Law

These terms are governed by the laws of India, and the courts of India have jurisdiction over any dispute, unless the law where you live gives you rights that cannot be signed away.

19. General

• Our work is for businesses. By ordering, you confirm that you are acting for a business and have the authority to do so.
• These terms, together with your invoice and anything we agree in writing, are the whole agreement between us.
• If a court finds part of these terms cannot be enforced, the rest still applies.
• If either of us lets a breach pass once, that is not a waiver of the right to act on it later.
• Neither of us is responsible for a delay caused by something outside our reasonable control.

20. Contact

hello@prebrief.tech