Prebrief

Films for food, drink and the kitchen

We would rather show you.

Prebrief is a film studio for things people eat, drink and cook with. We find the one idea in your product, direct it shot by shot, and finish it by hand. You see the film before you see an invoice.

Propose a product

Meriggio“Add it last.”14 seconds

Films

One product. One idea.

Every brand on this page is invented, so that the films can be shown in public. A film made for you stays private.

HaldenChef’s knife“Thin enough to see through.”

A cook slices a radish. The slices are so thin they fall like petals, and the board shows through them.

VarleyCoffee“Watch it bloom.”

Hot water touches the grounds and they rise like bread. Only fresh coffee does that.

CapsizeGinger beer“Turn it over first.”

Real ginger settles at the bottom. Turn the bottle over and it clouds like a snow globe.

The film, shot by shot

Five shots. One idea.

Meriggio is an olive oil for finishing a dish, not for cooking in. The idea: everything else on the plate is already done. The oil is the last thing you add.

Five frames from the film: a drop of oil hanging from the lip of a bottle, a thread of oil folding onto a plate, oil drawing a line across sliced tomato, a flake of salt in a pool of oil, and the bottle standing alone on black.
  1. HookA drop hangs, then falls.
  2. DesireOne thread of oil.
  3. RevealIt signs the dish.
  4. ProofSalt, oil, nothing else.
  5. PayoffThe bottle, alone.

The method

The film comes before the pitch.

  1. i

    We study the product.

    What it does, what its customers say about it, and what every competitor is already running.

  2. ii

    We write one idea.

    A single proposition, and one picture that proves it. The brief is yours to read.

  3. iii

    We direct and finish the film.

    Every shot on one stage, with its own sound and music written for it. No narrator, no stock footage, no templates.

  4. iv

    You watch it.

    On a private page made for you. If it is right, it is yours and we send an invoice. If it is not, you owe nothing and we take it down.

The thinking

Every film arrives with its brief.

PREBRIEFBRIEFMERIGGIO
Proposition
This oil is for finishing a dish, not for cooking in.
The idea
Everything else is already done. The oil is the last thing: the signature.
Endline
Add it last.
Voice
None.
Type over picture
None. The line appears on the end frame.
Music
Solo guitar, written for this film.
Five shots, fourteen seconds, one dark stage
Hook1.7 sA drop hangs from the bottle's lip and falls.
Desire2.1 sOne thread of oil pools on a plate.
Reveal2.9 sThe oil draws a single line across tomato.
Proof1.9 sOne flake of salt in a pool of oil.
Payoff3.0 sThe bottle, alone. Then the name and the line.

Standards

What every film must pass.

We take on a small number of brands each month.

Pricing

You pay for work you have seen.

US dollars. The films are yours to run anywhere. Nothing is owed until you have watched yours.

How a film is made

Made at the desk, not on a set.

There is no crew and no camera. Each shot is built from your own product photographs with generative AI, compositing, colour grading and sound design, and directed frame by frame from a shot list we write.

  • That is why a film takes days, not weeks, and why you can watch it before you pay.
  • We use no real person’s face or voice.
  • A film made before you asked stays private, is marked as a concept, and is taken down within a day if you say so.

The detail, including ownership and where platforms ask for a label, is in our terms. Prebrief is run by Nikhil Siddhu, who also designed and built AgriSync, a crop-disease forecaster running in a cabbage field in northern India.

Contact

Send us the product. We will send you the film.

hello@prebrief.tech